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000856 Visit since
Puerto
Vallarta comes to life !
New
Improvements Compliment Old Charms
Provided by: Puerto Vallarta Tourism Board - Photos by: Jesus
De Avila.
The
attraction of Puerto Vallarta for years has been its small-village
feel; the slow pace and incongruent appeal of old charms with modern
accommodations. Visitors could feel that this was not a destination
that was crafted but one which evolved over decades of life here,
life held apart from most of the world by its natural barrier of
the Sierra Madre mountain range. The ever-growing numbers of visitors
and residents created a need for changes in infrastructure necessary
to accommodate basic requirements. Add to this the increasing expectations
of the traveling public and Puerto Vallarta realized changes were
in order if it wanted to remain a popular vacation destination.
Anyone who hasn't been to Puerto Vallarta in the past three years
will find new life there - while retaining its singular charm.
A clean
sweep
Number one
on the list of many visitors is that the cleanliness of the city
has been taken to an all-time high. Regular street-cleanings, numerous
trash receptacles and new sanctions against littering have all contributed
to the clean-swept look of the town. The trash receptacles are maintained
by a private company who has been granted a franchise to do so.
Built in such a manner that they double as publicity points for
local businesses, they make trash a more profitable business. The
new anti-litter law imposes a fine of $20 pesos (about $3 US), or
requires community service hours of any offender.
Vital "Old
Town"
The central
downtown district - knows as " Viejo Vallarta" or Old
Vallarta" has been the beneficiary of much of the infrastructure
attention. Visitors have ample information and access to the historic
landmarks, cultural sites and the variety of shopping and dining
found there. Still a true village, many principle businesses are
located there. The Guadalupe Cathedral remains the centerpiece of
social, civic and religious life in town.
Eco-News
Annual beach
cleanup events have helped to keep beaches free from litter and
underline the importance of the Bay of Banderas worldwide. 'The
Beach & Bay Clean Up Group' based in Puerto Vallarta is making
great strides in raising the ecological consciousness of the community.
Among their specific projects is to work closely with area schools
to teach the message of the importance of a clean environment -
and to take this message home to their parents. For visitors, greater
interest in Eco-tourism has resulted in newly developed mountain-biking
tours, botanical horse-ride excursions, boat rides through an estuary
and seasonal whale-watching cruises. These and other innovative
strategies are helping to place Puerto Vallarta at the forefront
of ecologically conscious destinations in Mexico and Central America
Vallarta
Pro-turtles
Under recent
municipal administrations in Puerto Vallarta, broad advances have
been made in the area of ecological action. In addition to the great
strides being made by private groups, the city has established a
Department of Ecology, which among its many projects has implemented
an important turtle protection program. Known as Vallarta -- Tortuga
2000, this program works to protect the eggs of endangered sea turtles.
Sea turtles instinctively return to the beach of their birth to
lay their eggs. However, development, unnatural light and poachers
often combine to thwart the turtles' reproductive efforts, resulting
in a substantial decline in sea turtle populations worldwide. The
Tortuga-2000 program provides regular patrols and establishes protected
nurseries for the eggs to be placed in after being laid. When the
baby turtles hatch, they are released into the water. These efforts
are expected to make a significant contribution to boosting the
long-term turtle population locally.
Road to
Paradise
It's
now a smooth drive from the airport departure gate all the way to
the southern edge of town, thanks to the extensive road improvements
completed over the past year. The main road from the airport begins
as a Four-lane, paved highway. A short distance later - where the
hotels begin to take form on the beaches - it widens to six, broad
lanes with wide sidewalks and shaded bus stop. Tall palms and flowers
grow from the center parkway. This road is now named Avenue Francisco
Medina Ascencio, after a state governor who actively supported Puerto
Vallarta's growth in tourism.
In the center
of town and in the Los Muertos Beach zone, the cobblestones are
reset in concrete for a Smoother ride reduced dust in the air and
a more permanent structure. Beneath the surface new water and sewage
pipes have been laid as part of a massive updating of infrastructure
by the area water authority, SEAPAL.
Specially designated
parking areas have been established for tour buses and taxis. Besides
the area visible by tourist, many public works have been completed
in the residential areas of the city: streets improved, bridges
constructed, sidewalks installed, lighting improved and parks refurbished.
The extent of these public works show that the "new face"
of Vallarta is not just for show, but is a broad-based improvement
in the life of the town.
Friendly
Security
The new tourist
police corps is one of the most highly praised additions in town.
This group of bilingual Security officers are trained in assisting
visitors, and demonstrate the commitment at all levels to the support
this important industry. Dressed in white safari outfits with matching
helmets, they are easily identifiable. Newly purchased ATV's give
the Tourist Police access to beaches for patrolling as well. Their
crisp, informal uniforms and demeanor underline the fact that Puerto
Vallarta is a generally safe and secure destination, with low crime
rates and a deserved reputation for welcoming and caring for its
visitors.
Health and
Water
Seapal, the
local water authority, has made major contributions to the New Face
of Vallarta, by providing its residents with water certified clean
for human consumption. This maintenance of water quality has no
doubt made a significant contribution to the more than 70% reduction
in the incidence of gastronomic illness citywide.
Seapal has
also recently completed a major transport & treatment system
for water and sewage knows as the "Collector". Put in
operation in November of 1994, this $65 million-dollar system replaced
the old - and often insufficient - facilities which proceeded it.
It has been constructed with enough capacity to serve Vallarta's
expected population growth for the next 20 years. The new treatment
system further ensures the protection of clean waters within the
bay, virtually eliminating any charge of pollution from within the
city limits. In addition to water quality, the municipality has
established an office of "Hygiene and Health", whose purpose
is to support the federal.
Department
of tourism program of hygiene in food and beverage services. Educational
programs and regular inspections all play a part in improving the
cleanliness of facilities and reducing the likeliness of intestinal
illness. A special educational program for children has as its spokesperson
the cartoon drop of water known as "GoGo" ('iota' means
'drop' in Spanish), who is locally as popular as Mickey Mouse!
Consumer
Protection
Improvements
have been made in both the Airport and Maritime Terminal, which
provide access to Vallarta. The airport has been completely remodeled,
with numerous services added including express check-ins and transportation
services for selected properties; added shopping and food services
outlets; new gateways; enhanced ticketing facilities baggage handling
and immigration processing, and more comfortable waiting and seating
areas.
A new dock
has been added at the Maritime Terminal to better serve the growing
number of cruise ships arriving in this port. The improvements that
have been made in Puerto Vallarta demonstrate a unique vision where
the needs of the future have been anticipated while recognizing
a respect for the town's heritage. The very special ambiance that
exist here has not been sacrificed, but has in fact been enhanced.
The entire community understands that the appeal of Vallarta has
always been that it is the only beach destination with the flavor
of a traditional Mexican "pueblo". Now with added comforts
and cleanliness, Puerto Vallarta remains today the only resort where
Mexico comes to life!
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